Created by the Industry, for the Industry.

Senior Guidepost Privacy Policy

Respecting users' privacy is important to Senior Guidepost. Read this page to learn about personal information that Senior Guidepost collects and how it may be used. If you have any questions about this privacy policy, please contact:

What Information Is Collected?

We may collect information from you through our website and when you register for our service. Below are the specific details on what, where, when, and why this information is collected and how it is used.


The term "personally identifiable information" means any information that may be used to identify you, including, but not limited to, your name, address, email address, Internet Protocol (IP) address, phone number, billing information or other contact information. You may be asked for certain personally identifiable information when registering for or accessing a particular product or service. We do not share this information with any third parties.

Senior Guidepost Database

Senior Guidepost is used to provide its subscribers with an online guide of service providers and suppliers to the senior living industry. We store user subscription information in our database. We use this information in aggregate to generate statistics and other usage information, which we may share in a de-identified format with you, other end users, and other third parties.

Use of Contractors

We may retain the service of outside contractors to perform services on our behalf (for example, to help provide technical support services or deliver new products or services). At times, we must disclose relevant personally identifiable information about you to our contractors so they may provide these specific services for us. We require our contractors to keep this information confidential and to only use the information on our behalf.

Email Communications

Periodically, we may send email to you containing news, updates, special offers, and other information relating to our service. You may unsubscribe from these email subscriptions using the unsubscribe links contained in the communication.

Updating Your Information

If you desire to change or modify any of the information that you have previously provided to us, you may do so in your “User Profile” page on our website.


Our services are intended solely for persons 13 years of age and older. If you are under the age of 13, you may not access or use our service. By using our service you represent and warrant to us that you are 13 years of age or older. However, if law requires that you must be older than 13 for Senior Guidepost to lawfully provide the Services to you without parental consent (including using of your personal data) then the Minimum Age for using the services is such older age.

Links to Third Party Web Sites

Our service may contain links to other websites and software. We are not responsible for the privacy practices or the content of these websites or software. Please visit the privacy policies of these third-party sites in order to understand their privacy and information collection practices.

Disclosures Required by Law

We reserve the right to disclose your personally identifiable information when we believe in good faith that an applicable law, regulation, or legal process requires it, or when we believe disclosure is necessary to protect or enforce our rights or the rights of another user.

No Error-Free Performance

We do not guarantee error-free performance under this Privacy Policy. We may not always catch an unintended privacy issue, despite our efforts to do so. Accordingly, we welcome your feedback regarding any privacy concerns that you may have, including how we can improve our service generally. We will use reasonable efforts to comply with this Privacy Policy and will take prompt corrective action when we learn of any failure to comply with it. We will not be liable for any damages, including incidental, consequential, or punitive damages, relating to the practices described in this privacy policy.